Privacy policy

Responsible body within the meaning of data protection laws, in particular the EU Data Protection Basic Regulation (DSGVO), is:

FreshMarket GmbH (Peoplegeist)
Leonard Lin
Avenue Montagibert 24
1005 Lausanne

Telephone: +41 78 401 6007


General note

Based on Article 13 of the Swiss Federal Constitution and the data protection provisions of the Federal Republic (Data Protection Act, DSG ), each person is entitled to privacy protection and protection against their personal data. The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and according to the legal data protection regulations and this privacy statement.

In cooperation with our Hosting-Providern we strive to protect the databases from external access, loss, misuse or counterfeiting.

We point out that data transmission on the Internet (e.g. in the case of communication per E-Mail) safety gaps may be present. Complete protection of data from access by third parties is not possible.

By using this website you agree to the collection, processing and use of data according to the description below. This website can be visited without registration. Data such as created pages or pages will be used. The names of the downloaded file, date and time stored on the server for statistical purposes without directly referring to your person. Personal data, in particular name, address or e-mail address, shall be collected on a voluntary basis as far as possible. Without your consent, the data will not be passed on to third parties.


Privacy policy for cookies

This website uses cookies. Cookies are text files containing data from visited websites or domains and stored by a browser on the user's computer. A cookie primarily serves to store information about a user during or after his visit within an online offer. For the stored information, e.g. the language settings on a website, the loginstatus, a shopping cart or the location where a video was viewed belong. Cookies also include other technologies that fulfil the same functions as cookies (e.g. if user information is stored using pseudonymous online labels, also referred to as "user IDs")

The following Cookie-Typen functions are distinguished:

  • Temporary cookies (also: session or Sitzungs-Cookies) : Temporary cookies are deleted at the latest after a user has left Online-Angebot and closed his browser.
  • Permanent Cookies : Permanent cookies are also stored after the browser is closed. For example, the Login-Status saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users who are used for measurement or marketing purposes can be stored in such a cookie.
  • First-Party-Cookies : First-Party-Cookies are set by ourselves.
  • Third-Party-Cookies (also: Drittanbieter-Cookies) : Drittanbieter-Cookies are mainly known by advertisers. Third) used to process user information.
  • Necessary (also: essential or essential) cookies : Cookies may be necessary for the operation of a website (e.g. to store logins or other user input or for safety reasons.
  • Statistics, marketing and Personalization-Cookies : In addition, cookies are usually used within the scope of measurement and when the interests of a user or his behaviour (e.g. Consider certain content, benefits of functions, etc.) stored on individual websites in a user profile. Such profiles are used, e.g. for users display content corresponding to their potential interests. This procedure is also called "tracking", i.e. tracking the potential interests of users. If we use cookies or "Tracking"-Technologien we will inform you separately in our Privacy Policy or in the context of obtaining consent.

Legal references: On which legal basis we process your personal data using cookies depends on whether we ask you to consent. If this is true and you agree to use cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed using cookies will be based on our legitimate interests (e.g. processes and improvement of our online business operation or when the use of cookies is required to fulfil our contractual obligations.

Storage time: If we do not provide you with explicit information about the storage time of permanent cookies (e.g. B. as part of a so-called Cookie-Opt-Ins), please assume that the storage time can be up to two years.

General notice of revocation and contradiction (Opt-Out): Depending on whether the processing is based on consent or legal permission, you have at any time the possibility to revoke an consent or to contradict the processing of your data by Cookie-Technologien" (in summary). You can first explain your contradiction using the settings of your browser, z.B., by deactivating the use of cookies (which also reduces the functionality of our online offer). A contradiction against the use of cookies for the purposes of online marketing can also be explained by a variety of services, especially in the case of tracking, via and https: In addition, you can receive further objections in the context of the information on service providers and cookies used.

Processing of Cookie-Daten on the basis of an consent: we use a cookie consent management method, within which user consent to use cookies, or the processing and provider referred to in the cookie consent management process and can be managed and revoked by users. The consent declaration is stored in order not to repeat its query and to demonstrate the consent according to the legal obligation. Storage can be server-side and/or in a cookie (so-called opt-in cookie, or using comparable technologies) to consent to a user, or whose device can be assigned. Subject to individual information on the providers of cookie management services, the following information shall apply: the duration of the consent may be up to two years. A pseudonymer Nutzer-Identifikator is formed and with the time of consent, information on the scope of consent (e.g. B. which categories of cookies and/or service providers) and the browser, system and used device are stored.

  • Processed data types: usage data (e.g. visited websites, interest in content, access times), Meta-/Kommunikationsdaten (e.g. Geräte-Informationen, IP addresses).
  • Persons affected: users (e.g. Web site visitors, users of online services).
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).


Privacy policy for SSL/TLS encryption

This website uses SSL/TLS encryption for security reasons and to protect the transmission of confidential content, such as requests that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.


Privacy policy for contact & demo form

If you send us inquiries via the contact form or online demo, your data from the form including the contact data you provided there will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent. The data can be analyzed to improve the product.


Use of Google Remarketing

This website uses the Remarketing-Funktion of Google Inc. The function is to present web visitors within the Google-Werbenetzwerks inter-related advertisements. In the web visitor's browser a so-called one becomes. “Cookie” stored, which allows the visitor to recognize when this web site invokes the advertising network of Google. On these pages, advertisements can be presented to the visitor, which refer to content previously invoked by the visitor to websites that use the Google Remarketing function.

According to your own information, Google does not collect any personal data during this process. If you don't want Google's Remarketing function, you can disable it in principle by making the appropriate settings in Alternatively, you can disable the use of cookies for inter-related advertising via the advertising network initiative by following the instructions in


Privacy Policy for Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the person responsible for data processing is located on this website outside the European Economic Area or Switzerland, Google Analytics will be processed by Google LLC. Google LLC and Google Ireland Limited are named below «Google»

Through the statistics obtained, we can improve our offer and make it more interesting for you as a user. This website also uses Google Analytics for an interdisciplinary analysis of visitor streams carried out over a User-ID. If you have a Google-Benutzerkonto you can see «My data», «personal data» disable device-related analysis of your use

The legal basis for using Google Analytics is Art. 6 sec. 1 p. 1 lit. The IP address transmitted by your browser under Google Analytics is not combined with other Google data. We would like to point out that on this website Google Analytics has been extended to provide anonymised coverage of IP addresses. This means that IP addresses are processed shortened, so that a person can be excluded. In so far as the data you collect is a personal reference, it is immediately excluded and the personal data is deleted immediately.

Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website to compile reports on Web site activities and provide further services related to web usage and internet use.

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. You can prevent cookies from being stored by setting your Browser-Software accordingly, but we would like to point out that you will not be able to use all the functions of this website.

You can also prevent the use of Google Analytics by clicking on this link: Google Analytics deaktivieren. This makes a so-called one. opt-out cookie stored on its data carrier, which prevents the processing of personal data by Google Analytics. Please note that when deleting all cookies on your device, these Opt-out-Cookies will also be deleted, i.e. you will need to set the Opt-out-Cookies again if you want to prevent this form of data collection. The Opt-out-Cookies are set per browser and Rechner/Endgerät and must therefore be activated separately for each browser, computer or other device.


Privacy policy for using Google Web Fonts

This website uses so-called web fonts to unify fonts provided by Google. When calling a page, your browser loads the required web fonts in your browser cache to display texts and fonts correctly. If your browser does not support web fonts, a default font is used by your computer.

For more information on Google Web fonts, see and


Google Tag Manager

Google Tag Manager is a solution with which we are so. Website-Tags can manage over a surface, e.g. Google Analytics and other Google Marketing services can be integrated into our online offer. The tag manager himself who implements the tags does not process personal data of users. For the processing of the personal data of users, reference is made to the following information on Google-Diensten Terms of use:


Privacy policy for Hubspot

Our website uses Hubspot, a marketing automation software of the company HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland. HubSpot is a Software-Unternehmen from the USA with a European branch in Ireland. Hubspot helps us analyse the use of our portal. For this purpose, Hubspot uses cookies.

Certain usage data are linked to your person (e.g. after registration in a registration form) and stored in our CRM system. We can provide you with information and offers tailored to your interest.

Your personal data may also be transmitted to Hubspot servers in the United States (USA). The appropriate level of protection is established by HubSpot, Inc. participating in the EU-US data protection shield agreement and certified for its compliance.

We use Hubspot to provide you with appropriate information and offers. We therefore have a legitimate interest in the sense of nature. 6 sec. 1 lit. (f) Basic provisions on this processing. The legal basis for processing your personal data by us in connection with the use of Hubspot is kind. 6 sec. 1 lit. f) Basic data protection regulation.

As part of the use of Hubspot, we store your personal data as long as it is necessary to provide you with information and offers that are required.

Personal data collected via Hubspot is not required by law or contract or is required for conclusion of the contract. If you do not provide us with this data, we will not be able to provide you with information and offers that are relevant to your needs.

For more information on the use of data by Hubspot, see the data protection declaration of Hubspot:

You can object to the use of your data at any time, e.g. by E-Mail to our E-Mail address in this Privacy Policy.

HubSpot is subject to the conditions of «EU-U.S. Privacy Shield Frameworks» zertifiziert und unterliegt dem TRUSTe's Privacy Seal sowie dem «U.S.-Swiss Safe Harbor» Framework.


Privacy policy for using Hotjar

This website uses the service of Hotjar to improve user friendliness. Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, Julian) mouse clicks as well as mouse and Scroll-Bewegungen can be recorded. The keyboard input can also be recorded on this website. Personalised information is not included. Hotjar uses a Tracking-Code. to collect and transfer your data. As soon as you visit our website, Hotjar Tracking-Code automatically collects the data based on your activity and stores you on the Hotjar servers in Ireland. In addition, cookies placed by the website on your computer or end device also collect data. For more information on how Hotjar works, visit this page:

If you wish to disagree with the data collection by Hotjar (Opt-Out), please click here:



The copyright and all other rights to content, images, photos or other files on the website belong exclusively to the operator of this website or to the specifically mentioned copyright holders. For reproduction of all files, the written consent of the copyright provider must be obtained in advance.

Anyone who commits copyright infringement without the consent of the respective copyright holder can make himself liable to prosecution and, at least, to be liable for damages.


General disclaimer

All details of our website have been carefully checked. We are endeavouring to provide up-to-date, correct and complete information on the content. Nevertheless, the occurrence of errors cannot be completely excluded, so we cannot guarantee the completeness, correctness and timeliness of information even journalistic-editorial kind. Claims for liability arising from material or ideological damage caused by the use of the information offered shall be excluded unless there is a proven intentional or gross negligent fault.

The editor can change or delete texts at his own discretion and without notice and is not obliged to update the content of this website. Use or use access to this website is at the visitor's own risk. The publisher, his clients or partners are not responsible for damages, such as direct, indirect, random, pre-determined or consequential damages, which are allegedly caused by the visit of this website and therefore assume no liability.

The editor also does not assume responsibility and liability for the content and availability of third-party websites accessible via external links of this website. The operators of the linked pages are solely responsible for their content. The editor thus expressly dissociates himself from all contents of third parties which may be relevant to criminal or liability law or which violate the good claims.



We can adjust this privacy statement at any time without prior notice. The current version published on our website is valid. If the Privacy Policy is part of an agreement with you, we will inform you in the event of an update of the change by E-Mail or in other appropriate ways.


Questions to the Data Protection Supervisor

If you have any questions about data protection, please send us a E-Mail or contact the person responsible for data protection at the beginning of the privacy policy.


In case of inconsitency the original German text takes precedence.